The proposed development site is situated to the south of Woodrow Road, immediately east of the built-up area of Melksham, some 2km north-east of the town centre.  The site is currently arable farmland.

Melksham is identified as being a Market Town in the Wiltshire Core Strategy (2015); a location which can support sustainable patterns of living in Wiltshire through current levels of facilities, services and employment opportunities.